Email Databases: Growing Your Clientele Organically
How Does Mountain Luxury Use Email?
Email marketing is one of our most successful marketing strategies here at ML. It is our philosophy to only market relevant information that is both interesting and engaging. Emailing to email is a useless strategy and only offends clients. We take our time to deliver well designed and pertinent material no more than once a month on average. We appreciate those who have trusted us with their contact information and do our best to send only captivating content.
Is Email Marketing Effective?
Yes. In fact, email marketing is second only to organic search in terms of how people discover a new website. Email marketing builds a relationship and trust with clients by asking permissions to send personalized, relevant messages. It creates a way to stay in touch with clients who aren’t ready to make a purchase but have shown interest. In terms of digital marketing, email is the most individualized form of communication but can also become overwhelming. It’s important not to irritate your audience!
When considering signing up for an email list for a business, there are two main questions. How often will emails be sent, and what is the quality of the content? In real estate, the fewer emails per month the better. About one each month generates the lowest unsubscribe and highest open rates. Secondly, is the information valuable? Content must be relevant to the client’s interests. Give an incentive to read, comment on, and share emails. Offering promotions, discounts, and unique information maintains interest. Don’t just sell the product, add elements of interest that are relevant to other aspects of their lives.
What is an Email Database?
An email database is a list of individuals who have expressed interest in your business and given permission to market to them via email. A strong email list is a must for any business or real estate agent. There are several systems to help create emails within 30-60 mins allowing for mass communications on a personalized level. There are numerous ways to build your email database but it is an ongoing endeavor.
Using email as a marketing strategy requires effort to thrive. Effective practices include producing unique, creative content (not a recipe) that your clientele will find both useful and interesting. The Mountain Luxury database consists of over 17,000 people, segmented and curated over the last 14 years. Email is one of our most valuable marketing channels and is paramount to a successful real estate company.
Is Creating an Email List Worth it?
If people subscribe to an email list they have interest and some level of trust in the company. Open and click rates vary by industry; real estate averages a 17% open rate and 1.5% click through rate. Mountain Luxury open rates are 30% and click through rates are 8%, pretty awesome stats. Quality content builds confidence and trust with subscribers so spend time curating and producing content of value. A well established company or agent can have a significant impact on selling properties by having a database of loyal clients.
A study by Hubspot states email databases decay by 22.5% each year but great marketers have substantially lower attrition. People unsubscribe or change email addresses all of the time so it’s crucial to constantly acquire new subscribers. Speaking of which, join our email list today for more helpful hints!
Subscribe to Mountain Luxury!
Be the first to know of new listings to the market and current happenings both local and abroad. Plus, you get a free account to save ours listings and have a dedicated agent answer your questions. Subscribe today!
How do I Create an Email Database?
Establishing a solid database is one of the most difficult parts email marketing. Don’t be fooled into buying an email list: it’s not worth your time or money and they don’t want your emails anyway! If too many people mark your email as spam you will be banned by email servers. Growing clientele organically is far more effective. When people sign up for an email list, it’s guaranteed the content is being distributed to subscribers interested in what is advertised.
Here are 5 ways to a successful email strategy:
Online promotions, discounts and contests. If people think they can get a prize or discount for subscribing, they’ll do it. Even simple name drawings can generate more subscribers!
Use other marketing techniques to promote the email list. Anything posted on the internet can be linked to an email database sign up. Utilize social media and blog posts by placing a “join our mailing list” button at the end of each post. It’s possible to link other articles from your website that subscribers might find interesting!
Create memorable content. There are many businesses that will send recipes and other irrelevant subject matter rather than useful, distinctive material. People signed up because of the product or service offered, not to get a picture of a cat. Feature articles pertinent to what you are advertising, good journalism is a fantastic way to entice readers!
Have a monthly newsletter. This is a great way to stay up on community happenings and get involved. Subscribers like reading about events that are directly related to their lives. This also gives them the ability to share your newsletter on their own social media, so make sure the content is intriguing.
Create multiple subscription types. If a businesses handles multiple fields, it might be in their best interest to make segmented mailing lists. Certain people are only going to be interested in niche aspects of your business, give them information on what they find compelling. This will also give you the opportunity to create unique content for a more targeted audience!