Property Marketing

Table of Contents
EmailListing PageMagazineVideo & PhotographySocialOpen HousesBooks & Flyers


Northern Utah Real Estate Marketing Services

The Mountain Luxury team offers unmatched marketing services for our clients. From our top-ranking website on Google created with SEO best practices, to photography and social media, we utilize traditional marketing as well as cutting-edge techniques to maximize your property’s exposure.

Email

Every month we email a 18+ year curated network of 14,000 clients and a 6,000 strong lodging database. Occasionally, we’ll also email 20,000 Utah real estate agents.

While the average open rate for the real estate industry is 16%, Mountain Luxury’s is around 50% and climbing because our clients trust that if we show up in their inbox, it’s worth a click.

We analyze data to improve our strategy and content. This quality-over-quantity approach keeps our engagement high and unsubscribes low, so when our clients are ready to buy or sell, we are front of mind and so is your property.

Takeaways

  • Mountain Luxury has a curated email network of 14,000 clients and a 6,000 strong lodging database for a reach of about 20,000 potential buyers.

  • Our email open rate is 34% higher than industry standards because our clients trust that if we show up in their inbox, it’s worth a click.

Exclusive Listing Pages

Our Featured Listings are designed exclusively for our website, with unique copywriting and videography to help them rank higher and more organically on a Google search.

Mountain Luxury invests in proprietary technology that simplifies and enhances the user experience on our site, connecting prospective buyers not just to a home, but to its community as well.

Takeaways

  • Because our Featured Listings are created using unique copywriting and videography, they organically rank higher on a Google search.

  • Mountain Luxury’s proprietary technology simplifies and enhances the user experience on our website, connecting prospective buyers not just to a home, but to its community as well.

Mountain Luxury In-House Magazine

Our annual in-house magazine presents our exclusive listings, reaching 20,000 selected potential buyers along the Wasatch. Featuring Northern Utah mountain lifestyle content and spotlights on Utah builders, architects, and designers, as well as other ML partnerships to further showcase Utah’s incredible outdoor community and exceptional local talent.

Takeaways

  • The ML annual in-house magazine presents exclusive home listings, Northern Utah architecture, and mountain lifestyle. Reaching 20,000 selected potential buyers along the Wasatch through our strategized mailing campaign.

Videography & Photography

Our elevated photography creates a strong first impression, capturing the heart of your ideal buyer. ML photographers take stylized shots from different angles in each room, as well as exterior shots both in daylight and twilight to showcase your house in its most inviting form.

We have specialized equipment to create a mapped-out floor plan of your home and offer drone photography to give potential buyers an epic bird’s eye view of the entire property.

For our premiere listings, we offer professionally produced videography services to capture everything a still image can’t.

Takeaways

  • Unrivaled in-house marketing for your home including web, email, social, videography, photography, and branding.

  • Home features in magazines, postcards, flyers, and books—all in service of finding the perfect buyer for your home.

  • Exclusive Listing pages on the Mountain Luxury website are designed…

Social

Our team stays current with social media trends on major channels like Instagram, Youtube, and Facebook, with the way we capture content and the way it's shared.

Takeaways

  • Social media is one of our favorite tools to maximize marketing touch points and get the gorgeous content we’ve taken of your home in front of the right eyes.

Open Houses

We’ve taken a traditional real estate practice and made it better. Because our marketing team creates thoughtful, professionally designed emails and postcards for our listing’s open house events, we revel in larger potential buyer turnouts.

Takeaways

  • ML prints up to 10,000 professionally designed postcards per open house event, resulting in larger potential buyer turnouts.

Home Books & Flyers

In a competitive market like Utah’s, Mountain Luxury home books and flyers create a meaningful takeaway for buyers. When buyers are deciding between multiple properties, these materials highlight all of your home’s stand-out features with beautiful photography and make a lasting impression.

Takeaways

  • Mountain Luxury home books and flyers are like your home’s portfolio, they create a lasting impression for potential buyers.