Shopping in Red River, NM
Shopping in Red River, NM is part of the vacation ritual—an easy Main Street stroll where mountain-town outfitters, trading posts, gift boutiques, and sweet shops are all within a few walkable blocks. Grabbing trail-ready layers before heading toward the Red River Ski & Summer Area or browse souvenirs near Brandenburg Park. If you're hunting for a locally made keepsake to take home, Red River’s shops make it simple to mix a little retail therapy into your day.
Red River Trading Company
Red River Trading Company is a beloved gift and souvenir shop located right on Main Street in Red River, NM, known locally as “The Christmas Store” and “T-Shirt Alley.” You’ll find a wide variety of souvenirs including Red River-themed t-shirts, sweatshirts, hats, glassware, ornaments for every occasion, and comfortable Minnetonka moccasins, plus unique trinkets and locally made treasures that capture the spirit of the Sangre de Cristo Mountains.
Main Street Mercantile
Main Street Mercantile is a classic “wander-in-and-leave-with-a-bag” stop right in the heart of Red River’s Main Street shopping strip—known for a more elevated mix of mountain-town finds than your average souvenir shop. With its Main Street location next door to Der Markt Food Store, it’s easy to pop in while you’re strolling the downtown boardwalk, grabbing snacks for the trail, or doing a post-adventure lap through town.
Frye's Old Town Trading Post
Frye’s Old Town Trading Post is a classic Main Street stop for Southwest-inspired shopping—turquoise-forward jewelry, mountain-western décor, and easy-to-pack gifts that feel like Red River. Inside, you’ll find a mix of souvenirs (mugs, tees/crews, and Red River keepsakes) alongside more elevated finds like Southwest jewelry and designer clothing. With its corner-of-Main-Street location, it’s walkable to downtown restaurants and shops, making it an easy add-on while you’re doing a boardwalk stroll through central Red River.
The Bobcat
The Bobcat is a standout stop on East Main Street for shoppers who want something more authentic than a typical souvenir haul—this is a curated, gallery-like trading post focused on handmade pieces, including Native American jewelry, pottery, rugs, and art artifacts. Because it sits right in Red River’s walkable Main Street corridor, it’s an easy add-on while you’re browsing downtown shops, grabbing a bite, or doing a leisurely stroll through the heart of town.
Gold Nugget
Gold Nugget is a classic, easy-to-love Main Street souvenir shop with a little something for everyone—especially if you want your Red River keepsake to be practical, wearable, or giftable. Expect a deep lineup of Red River tees and hoodies, toys and games, coffee mugs and shot glasses, frames, and Christmas ornaments for “mountain memories” you can pack home.
Taos Mountain Outfitters
Taos Mountain Outfitters is your Main Street gear hub for getting outside in Red River—stocked with the outdoor clothing, shoes, and equipment you need to “do Red River right,” whether you’re heading out for a hike, chasing a day on the river, or realizing you forgot something essential like a rain jacket.
It’s an especially handy stop if you’re planning trail days (they explicitly call out adventures like hiking up to Wheeler Peak and fishing the Red River), and they also carry practical planning extras like America the Beautiful passes and New Mexico Enchanted Forest passes.
Wild Bill's At The Lift
Wild Bill’s is the quintessential Red River gear headquarters—a true “one-stop shop” for ski/board rentals, last-minute mountain essentials (goggles, gloves, beanies, helmets, etc.), and a legit tune/repair operation for skis and snowboards.
Climates
Climates is a Main Street staple that leans more boutique than souvenir—ideal when you want something you’ll actually wear/use after the trip, plus a few fun Red River finds for gifting. Its right along Main Street, making it an easy pop-in while you’re strolling the downtown shops and grabbing a bite nearby.