Open Houses in Utah: Generating Success
Are Open Houses Worth It?
As time has progressed, so have real estate marketing techniques. We live in an age where technology is present in every aspect of our lives. The internet allows people access to a surplus of real estate listings. Many people believe this made open houses pointless. To the contrary, open houses still greatly benefit both sellers and buyers.
Why Hold an Open House?
When done correctly, open houses generate the kind of publicity you want when selling your home. It’s a fantastic networking tool, particularly in more expensive communities. Those who view the home are likely to provide feedback on the property. A 2017 NAR study estimates that 8 percent of all home sales are aided by open houses and yard signs. So why the stigma against holding an open house? Well, many agents don’t know how to successfully incorporate the internet when advertising. Lack online presence and media networking will doom an open house.
Here at Mountain Luxury, we use current technology to ensure the tried-and-true hands-on experience of an open house is a success. We begin by marketing to a targeted audience—mainly a database of 8,000 loyal clients we have acquired over the years. Next, we use different channels to advertise. This includes both digital and print mediums, utilizing social media, and reaching out to our client database. Lastly, we make sure that the open house is as appealing as possible. This includes staging, curb-appeal, hors d'oeuvres, music, and a friendly, inviting atmosphere.
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How We Advertise An Open House
Incorporate all of the classic elements of an open house. Print marketing such as signs on busy intersections and flyers can still assemble potential buyers, but they aren’t the most important part.
One of the common mistakes when advertising an open house is to market the agent instead of the seller’s home. If an agent is plastering his or her face all over the signs, postcards, or flyers for the open house there’s, a good chance they are using your open house to merely gain more clients. At Mountain Luxury, we advertise the home in order to attract the right kind of people.
Market to a targeted audience. This will increase the visitors to the open house while only bringing in those who are actually interested in purchasing. Getting the right patrons to the home is a matter of communication and networking, reaching out to specific people. Our knowledge of our buyer demographics allows us to focus marketing efforts to the right people.
Our marketing strategies are unique. We determine our methods of marketing by carefully analyzing the target audience and selecting the most effective method for that group. Handwritten invitations are far more appealing than a generic flyer placed in a mailbox or on a door. If we send post cards, we make the effort to make sure they are at least semi-personalized.
How To Make Open Houses Successful
Outside of advertising there are a multitude of things we do to make your house as appealing as possible.
The property must be clean and inviting; curb appeal is crucial for an open house. Much like photography, the curb appeal is the buyer’s first look at a home. We make sure the outside is well-kept with no overgrown weeds or cobwebs on the porch. The inside will look as though it is ready to move in to. Open blinds and shutters let in light. Professional Staging makes the home more appealing to the prospective buyers.
Everybody loves food, especially free food. Refreshments and soft music draw people in; the quality of the open house keeps them interested.
Knowing the history of the property is a great networking tool. Our agents are always prepared with answers to questions that might be asked. They know what work has been done to the home already and have all documents and advertising materials pertaining to the home readily available.
What if my Home Doesn’t Sell?
A successful open house does not necessarily mean that your home sells immediately following the showing. It may take weeks for you to see the benefits of hosting an open house. What constitutes whether the venture was successful or not is the amount of views the property got, as well as the amount of interest people have in it thereafter. Getting feedback from buyers can also aid in making the property more appealing. Only 8 percent of homes are sold because of open houses, but the information gathered at an open house can be invaluable to future efforts.
Do you have questions about Open Houses? Let us know. We love helping people out.