Social Media Marketing: 8 Tips and Tricks
What is Social Media Marketing?
In short, social media marketing is advertising through websites such as Twitter, Facebook, Pinterest, LinkedIn, etc. Strategically marketing on social media can be a fantastic tool for improving brand awareness, networking, and generating business. Social media is very influential. Taking advantage of these marketing channels can have a major impact on business.
Why is Social Media Marketing Effective?
Social media is used extensively. All over the world, members of every demographic use these public networks to communicate, find information, and be entertained. Compelling material prompts users to interact with businesses; people can “like”, comment on, and share posts. Mountain Luxury uses social media to engage with a targeted audience and market more efficiently. By involving ourselves with the community, we get our name out in the open.
There are also many different social media websites to utilize. Facebook is by far the most popular: it ranks highest in both active members and how frequent it is used. At Mountain Luxury, we use Facebook to interact with our clientele. Our business fanpage shares information on community happenings, upcoming events, blog material, and special deals we have going on. It’s a great way to keep our patrons updated and interested!
Twitter is a good resource for broadcasting short updates. There’s a 240 character limit, so information needs to be concise. Interacting with people can quickly build a following! Our Twitter mainly focuses on sharing photos of properties and links to our website.
Pinterest is an image based social media website. If a business can utilize this unique platform, they should. The audience is primarily female, so if that audience is in the targeted demographic it could be a useful networking tool.
Youtube can be used for the distribution of creative content. If a business can produce high quality videos that are relevant to an audience, the views generated will influence website traffic and sales! At Mountain Luxury, we post videos to Youtube so that we can share the link on other social networks. This brings about more opportunities for website traffic and potential clients.
8 Tips for Social Media Marketing:
Target an audience. Know the demographics; who is your primary source of sales? Ask yourself what social media would be the most relevant to those individuals. If patrons are generally young, it may be best to advertise on Twitter and Facebook. If the targeted audience is female (or designers), Pinterest may pique their interest.
Plan the content. Don’t post just to post, make sure the information provided is valuable and interesting. Otherwise people will see your social media “marketing” as spam.
Share content from the website! Blog posts, photos, and videos can generate far more views when allocated on social media. Direct links can also create more traffic.
Make sure brand imagery is consistent. The aesthetic needs to be maintained on all spectrums, including social media. Having the logo on every piece that is posted reinforces positive brand awareness!
Use multiple social media mediums, and then connect them. Linking a Youtube video to your Facebook will ultimately get you more views on videos. Putting a Twitter handle on a Facebook post can spawn more followers. Combining multiple forms of marketing is also an effective strategy. Put your social media assets on print advertisements.
Measure success. Through programs like Google Analytics it’s possible to see your click-through rate as well as what marketing techniques are producing desired results.
Track competitors. See what others in the industry are doing with social media marketing. This can be a great way to come up with ideas and gain traction in online advertising!
Link outside articles. Not everything posted needs to be directly related to the business. Linking outside articles increases reliability and credibility. Make sure the links are things your audience would find interesting. You may even get some links in return.
Is Paid Social Media Marketing Worth it?
In our experience, paying for ads on websites such as Facebook can be an extremely cost-effective method of advertising. First, we establish a campaign objective. Is the goal to increase sales? Drive people to a website? Having a well-defined goal ensures that the ad isn’t pointless.
These ads are also highly visual. There should be no text the audience would have trouble reading. Easy access and readability will contribute to more interest! Not to mention, paid social media marketing also helps select a more targeted audience. We have the ability to choose the general age, class, and region we want the ad to be distributed to for best results.
Social media marketing is becoming increasingly important. We highly recommend getting involved with multiple media platforms in order to promote business across a broad spectrum. At Mountain Luxury, we utilize a variety of social media websites and target a specific audience. Our goal is to distribute content to those who we know will find it useful. Each person that views the material is a potential seller, buyer, or recommender. Interesting content that clients can engage with and relate to will greatly benefit business!